At 12.2% CAGR, North America Phishing Protection Market is Projected to be Worth US$ 2,203.85 Million by 2031, says Business Market Insights 

According to Business Market Insights research, the North America phishing protection market was valued at US$ 878.79 million in 2023 and is expected to reach US$ 2,203.85 million by 2031, registering a CAGR of 12.2% from 2023 to 2031. Integration of behavioral analysis and surge in mobile phishing attacks are among the critical factors attributed to drive the North America phishing protection market growth.

An increasing number of organizations are utilizing more active, adaptive phishing protection systems due to technological advancements in this area, which helps them keep up with new threats. Behavioral analysis in phishing protection involves monitoring and analyzing user behavior patterns by examining e-mail content. It also involves reviewing network traffic to identify anomalies. These anomalies may indicate phishing attempts. User behavior analytics (UBA) systems analyze an individual user's typical e-mail interactions. They flag deviations that might indicate a compromised account or a phishing attempt. A few examples of behavior analytics feature integrated in phishing protection systems are as follows:

• In January 2024, TitanHQ announced the addition of a new solution to its cybersecurity portfolio. It helps businesses combat the growing threat of phishing. PhishTitan offers powerful phishing protection for Microsoft 365. It can catch and remediate sophisticated phishing attempts. It also tackles zero-day phishing threats that Microsoft's native defense for M365 fails to detect and block. Further, it scans attachments with twin antivirus engines. Suspicious e-mail attachments are sent to the sandbox for behavioral analysis.
• In August 2023, the leading behavioral AI-based e-mail security platform company, Abnormal Security, announced the launch of CheckGPT to detect AI-generated attacks. The new capability determines e-mail threats, including BEC and other socially engineered attacks.

Vendors are increasingly focusing on developing more intelligent, adaptive solutions. These advanced systems can detect novel and sophisticated phishing attempts. Thus, the integration of behavioral analysis capability is emerging as a significant trend in the phishing protection market.

On the contrary, the limited user awareness hampers the growth of North America phishing protection market.

Based on offerings, the North America phishing protection market is bifurcated into solution and services. The solution segment held 71.8% market share in 2023, amassing US$ 631.28 million. It is projected to garner US$ 1,536.95 million by 2031 to register 11.8% CAGR during 2023–2031.

In terms of deployment, the North America phishing protection market is bifurcated into on-premises and cloud. The cloud segment held 68.8% share of North America phishing protection market in 2023, amassing US$ 604.49 million. It is anticipated to garner US$ 1,552.74 million by 2031 to expand at 12.5% CAGR during 2023–2031.

By type, the North America phishing protection market is bifurcated into email-based phishing and non-email-based phishing. The email-based phishing segment held 68.6% share of North America phishing protection market in 2023, amassing US$ 602.99 million. It is projected to garner US$ 1,537.44 million by 2031 to expand at 12.4% CAGR from 2023 to 2031.

Based on enterprise size, the North America phishing protection market is bifurcated into large enterprises and small and medium enterprises. The large enterprises segment held 62.6% share of North America phishing protection market in 2023, amassing US$ 550.41 million. It is predicted to garner US$ 1,352.79 million by 2031 to expand at 11.9% CAGR between 2023 and 2031.

In terms of vertical, the North America phishing protection market is categorized into BFSI, media and entertainment, IT and telecom, retail and e-commerce, government and public sector, and others. The BFSI segment held 24.7% share of North America phishing protection market in 2023, amassing US$ 216.86 million. It is estimated to garner US$ 615.52 million by 2031 to expand at 13.9% CAGR during 2023–2031.

Based on country, the North America phishing protection market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 83.8% share of North America phishing protection market in 2023. It was assessed at US$ 736.25 million in 2023 and is likely to hit US$ 1,871.90 million by 2031, registering a CAGR of 12.4% during 2023–2031.

Key players operating in the North America phishing protection market are Microsoft Corp; Cisco Systems Inc; Open Text Corp; Barracuda Networks, Inc.; SlashNext, Inc.; Ironscales; Proofpoint Inc; Mimecast Services Limited; Paubox, Inc; and Trustwave Holdings, Inc. among others.

• In July 2022, OpenText, a global leader in information management, announced an expanded suite of security solutions to address the heightened state of cyber security in today's vulnerable world. With OpenText, organizations of every size can protect their data and systems against evolving threats. OpenText is showcasing new and enhanced security offerings that strengthen cyber resilience for SMBs, government agencies, and enterprises at this year's RSA Conference in San Francisco at booths #4214, #4221 and #1535.
• In October 2023, Trustwave, a global cybersecurity and managed security services leader, announced the launch of Trustwave Managed SIEM for Microsoft Sentinel. Trustwave's latest offer is designed to empower organizations using Microsoft Sentinel with enhanced security capabilities, optimized return on investment, and rapid response times.

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